It’s not just possible—it’s proven. Businesses that understand and act on customer lifetime value often see up to 30% higher returns on their marketing efforts. Join Phillip Scroggin, founder of Sol Insights and host of the Good Morning, Market podcast, for a dynamic one-hour session that will reveal how small businesses can harness their own customer records to forecast lifetime value, personalize marketing, and unlock explosive growth. Phillip will walk participants through the same data-driven strategies trusted by million-dollar brands—no expensive tools or massive teams required.