Women of the Chamber Luncheon Presented by Bryan County Magazine

Description

Women of the Chamber Luncheon Series 

presented by

The Evolving Marketing Landscape: What You Need to Know Now

In our fast-changing world, marketing is one sector when staying abreast of change and ideally ahead of the curve can make a big difference to your success. For businesses and organizations as well as independent professionals, who are already usually working many hours to get their jobs done, implementing a marketing strategy can be overwhelming. It is important to avoid the temptation to either ignore the need for it or undertake lots of different, and potentially expensive promotional activities – without enough strategic direction, planning and evaluation. People often say that they have plenty of business and don’t have the time to worry about marketing, but is all of your business the type you aspire to and does it provide you with a good ROI?

As your organization, AI and marketing techniques and the economy mature and evolve what should you know about marketing today?   

This presentation will offer updates and marketing tips on:

1. What is marketing and public relations?
2. Today’s trends, challenges and opportunities
3. Identifying and reaching your target audiences
4. Communicating your Unique Selling Points (USP) to future clients
5. Social media and digital marketing
6. Question and Answer session

Lesley Francis – Founder and CEO of LFPR

Lesley has over thirty years' experience in public relations. British-born Lesley founded her first agency in London, England in 1998, and over nine years she grew it into the 14th-largest in the UK. After selling her business to a global media group in 2007, she ran their global PR division for two years until relocating to Savannah, Georgia, where she became a naturalized American citizen. Lesley set up LFPR in 2011, and this award winning company has grown to become a leading full-service marketing agency in our region through its “can-do” attitude and the team’s ability to design and execute integrated campaigns that target the right audiences and key influencers.   This approach provides LFPR’s clients with a solid and measurable return on investment.  The agency offers a team of eight marketing professionals based in offices on Ford Avenue in Richmond Hill with an extensive client list including local and regional businesses, nonprofit organizations, government and educational institutions. Lesley is a past president of the Rotary Club of Richmond Hill and a member of MENSA. In her free time, Lesley enjoys cooking and spending time with her family and dogs.

Lesley Francis PR Home

Tickets:

• Members – $25
• Nonmember Guests – $30