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Marketing Specialist

Marketing Specialist

The Marketing Specialist will be responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, growing an online community, and tracking that community’s growth.

Essential duties and responsibilities:

  • Design content marketing strategies and set short-term goals.
  • Implements content marketing campaigns on different platforms such as social media, blogs, email, website, and video channels.
  • Undertake content marketing initiatives to achieve business targets.
  • Create ab editorial calendar, delegate tasks, and ensure that deadlines are met.
  • Consistently deliver engaging content
  • Edit, proofread, and improve the content.
  • Analyze web traffic metrics.
  • Ensure a strong web presence on various channels.
  • Generate ideas to increase customer engagement.
  • Create engaging and high-quality content like articles, blog posts, infographics, videos, and podcasts.
  • Research and produce content ideas that match the company's tone and values.
  • Conduct paid content promotions and lead generation activities.
  • Monitor KPI's to track and measure the success of content marketing campaigns.
  • Work with internal and external stakeholders to ensure smooth content delivery across all channels.
  • Keep up with current trends, news, and events relevant to the industry.
  • Constantly find ways to improve the efficiency and effectiveness of content marketing strategies.

Qualifications and requirements:

  • Bachelor’s degree in Marketing, Journalism, or relevant field.
  • Proven work experience as a Content Marketing Specialist.
  • Proficient in MS Office and WordPress or other Content Management Software.
  • Understanding of web publishing requirements.
  • Ability to predict audience preferences with an editorial mindset.
  • Hands-on experience with SEO and web traffic metrics.
  • Expertise in social media platforms.
  • Project management skills and attention to detail.
  • Excellent communication and writing skills in English.

Typical Mental demands and abilities:

  • Regularly spend long hours sitting and using office equipment and computers
  • Regularly move from sitting to standing positions effortlessly
  • Regularly use hands and fingers to handle, control or feel objects.
  • Regularly see details of objects that are less than a few feet away.
  • Regularly speak clearly so listeners can understand.
  • Regularly understand the speech of another person
  • Frequently work on projects that require deadlines.
  • Frequently bend to file and maintain files.
  • Occasionally lift 5-10 pounds

Additional Info

Job Type : Full-Time

Education Level : Bachelors Degree

Experience Level : Entry Level, Mid to Senior Level

Contact Information : Ivelisse Narvaez

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